Hospital PR That Connects: Strengthening Bonds with Patients and Communities
From clinical to universal
At Communications Strategy Group (CSG®), we understand that hospitals and care providers need meaningful relationships with the people they serve. Our hospital PR approach humanizes your expertise, builds trust and fosters engagement with patients, families and local communities. In our view, every communication is an opportunity to reinforce care, compassion and credibility.
Our Expertise
HEALTHCARE PROVIDERS & SYSTEMS
MEDICAL DEVICES
HEALTH INSURANCE
SENIOR SERVICES
NONPROFITS, ASSOCIATIONS & FOUNDATIONS
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Our Difference
Realistic & Relevant.
We have the experience necessary to see the forest and the trees — in hospital PR that looks like setting aside everything-to-everyone strategies in favor of precise plans that connect to audiences on a relevant, approachable and personal level.
Nuanced & Insightful.
We understand healthcare on a systemic level — and we understand how to break down the complexity to create simple messages that create awareness, build trust and drive conversion.
Proven & Experienced.
We have decades of experience helping clients build brands, navigate crisis and uncertainty, connect to audiences and create resonance in crowded channels.
Our Clients
We wanted an engaging way to educate women about the benefits of regular mammograms and make it easy for them to take this simple step to stay healthy…CSG took the data we had on our target audience and masterfully created an authentic campaign that reached these women at key points in their daily lives.
YANCY AMMONS
FORMER HEALTH COMMUNICATION AND MARKETING SPECIALIST, PREVENTION DEPARTMENT, KAISER PERMANENTE
Using Content Marketing to Inspire Behavior Change that Saves Lives
Kaiser Permanente is one of America’s leading health care providers serving more than 12.2 million members in eight states and the District of Columbia. When Kaiser Permanente realized those members with the highest breast cancer risk were de-prioritizing their own health in favor of their families’ needs, Communications Strategy Group (CSG®) developed an integrated healthcare marketing campaign centered on changing behaviors and inspiring them to get screened.
